To give you an idea about how bad publisher influence can be, consider this: during production meetings, publishing execs often have someone—often the developer—“drive” a game so they can see how it is coming together. The publishing people all watch and then make passive, aesthetic appraisals of active, functional aspects of a game. This is because the bulk of execs can’t and don’t want to play or understand how games work. They don’t want to play. This would be akin to editors in literary publishing being unable to read or write.The relative ignorance of people in game publishing has been called out before. As Gabe Newell put it, gamers/consumers have a much better understanding of games than the management at publishers. It’s entirely and utterly true.

Source: We Need Better Video Game Publishers

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