This is one of the first times that a video game’s plot and characters were designed before the programming. [Miyamoto:] “Well, early on, the people who made video games, they were technologists, they were programmers, they were hardware designers. But I wasn’t. I was a designer, I studied industrial design, I was an artist, I drew pictures. And so I think that it was in my generation that people who made video games really became designers rather than technologists.”

Source: How Shigero Miyamoto, legendary creator of Zelda and Mario Bros., designs a game / Boing Boing

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